It definitely sounds like the semi final ticket thing to me .... even though there should be no panic as an allocation of 31,500 should mean that all season card holders who want one will be going.
I've had a season ticket for 23 years now and have been in the Kippax, Platt Lane, back in the Kippax, east stand tier 3, tier 2 and now in the Family Stand with my 5 year old son carrying on the legacy.
The semi final ticket allocation has upset some because they seem to think that all the "kids" with new season tickets will get one quicker than them. First of all, their parent has to have the required number of loyalty points so that in my opinion makes it fair.
Look at it another way, I have over 4,000 points and would have to wait a few days until my son' s season card allowed him to buy one and we might not be able to get the tickets we want in the section we want to be in. This way, it rewards my loyalty in two ways as it gives me my chance to buy a ticket when I am entitled to and it also allows me to bring my son along rather than wait.
That seems fair to me as I am paying for his season card anyway and without all the new, young, season card holders our club would have no future. Just as when me and you were young, our Dads brought us to the games.