It's not only football pricing people and fans out. Liam Gallagher and Ed Sheeran at the Etihad this year.
It seems the leisure industry, be it sporting, concerts, and events of any kind are determined to squeeze as much money out of people as they can.
Gone are the days when artists and the leisure and entertainment industry in general gave a shit about people and fans. No wonder it's a multi-billion pound industry, where people will pay what they have to buy a ticket and watch their idols. It's a business after all, so the bottom line is making as much money as possible out of people and fans. Especially as people are desperate to escape the soul destroying COVID pandemic for a couple of hours of (supposed) normality and joy.