I wouldn't pay £68 out of principle it's just too much, especially in these tough economic times. It's also taking the piss and nobody likes that. As others have said though at the moment people will. The YouTube bloggers, the tourists, the Pep/Haaland fanboys. It won't last though.
I'm not sure how others feel but for me I can take or leave going to a game these days. Maybe it's getting old I don't know but it doesn't hold the same appeal anymore. The rain, the cold, the shit unreliable overcrowded transport, all the rules, getting screwed by pigmol. If it's live on TV I'd rather lie on the settee and watch it and not have all the hassle surrounding going to a game. It's an odd one because in the past I'd do everyday to go all over the countryand watch us. I'm just getting old, tired and cynical I guess.