There are a few "business gurus" like our friend above who you wouldn't trust to run the tombola at a church fete. A single new sponsor will probably generate enough to cover the increase. At the most basic level a minor sponsor would give us £1m over 3 years which covers the ticket increase. We're getting a sleeve sponsor, Nexen, at a reported £5m a season from next season.
And if this increase is really to cover matchday running costs, why is it not being applied across the board? Stick £5 on all tickets costing up to £500, £10 on those up to £750, £15 on those up to £1,000 and £20 on the rest. Yet some are saying they've seen no increase for 4 years.