I'm on a British Computer Society course at the moment, which is Requirements Engineering. It's about how you best get the correct requirements for proposed new business/system implementations or changes before you start building these.
Two of the key lessons are:
- Talking to all the people impacted - the stakeholders - as the impact on them could be significant and you need to be aware of their real needs.
- A single stakeholder's views are not likely to encompass the requirements of other stakeholders.
The club has completely ignored these two. As fans, we need to be able to buy tickets, have them delivered, either electronically or as paper tickets, and be able to use those tickets. As a club, they mainly want to sell tickets. They've not thought about the fans' view of the world.