We can be competitive and not price out local support, it isn’t inescapable.
Does the club have to add in more corporate seats, do they have to sell tickets to third party sites, do they have to enforce strict match attendance rules to the elderly and sick, do they have to charge £6.20 for a pint of Asahi piss water, do they have increase season and match day tickets every year (bar this one), do they have to not release any new season tickets in a decade, do they have to make it nigh on impossible to transfer your ticket to somebody?
I don’t think they do, personally.
The product is the same to us fans who have been going to games since before we were any good, we go because it’s a local cultural institution, passed down by generation.
It just seems like everything they do is to push us away in favour of another kind of supporter.