halfcenturyup
Well-Known Member
- Joined
- 12 Oct 2009
- Messages
- 14,933
If these new rules were in place when we first agreed our 10 year deal with Etihad I'm guessing it wouldn't have been approved.
The deal may have looked generous to us at the time but proved excellent value to Etihad.
And that is the problem with these new rules. It's trying to limit sponsorship to a current fair value, whereas sponsorships are a commitment to deliver value and mutual growth over a longer term. Unless you are United and the sponsors all run away after a couple of years. The whole concept is ridiculous and will be challenged in court, I imagine, the first time a sponsorship is refused by the PL.

