Cobwebcat
Well-Known Member
I can have a reasonable guess at this.Why did Soriano/City wait so long to issue an apology? I mean, the apology wasn't exactly a huge, self-flagellating screed that would have taken 10 hours to compose. It was a 30-minute job. @Ric, @tolmie's hairdoo, @BillyShears - any theories?
Everything is done for a reason. At the moment City and Chelsea aren’t getting as much bad PR as the founders plus Spurs. We are partially seen as helping the collapse of a hated regime.
Given that the others have all publicly apologised to the World, the perception is that they are the baddies.
However, even though we got great publicity from The Daily Mail article and UEFA, City still realised they had to say something to us. So instead of putting the apology out to the World and ruining the PR they went to the trouble of sending emails to everyone on their database.
Now a lot of the paying City fans have their apology and we are still not entirely grouped with the baddies.
The apology itself wasn’t emotional just businesslike as they know nobody will be talking about it in a couple of weeks.
As I’ve said before with hindsight we really messed up. What we did afterwards was an exercise in PR that was so good even I believed we were the heroes for a bit. We have also come out of this with credit in the bank with UEFA and our main club enemies are, for the moment, politically irrelevant and on the back foot.