Here’s the reality:
Option A
42,000 x £50 = £2,100,000
£2,100,000 x 19 = £39,900,000
Option B
52,000 x £30 = £1,560,000
£1,560,000 x 19 = £29,640,000
£39,900,000
- £29,640,000
= £10,260,000
The club couldn’t give two shits if the ground is full. They couldn’t give two shits if they’re pricing out people who would come and create an atmosphere.
They’re thinking short-term, what’s the best thing for the bottom line this year.
Because we’re successful and playing great football, they can charge £50 a game and there’s enough demand at that price to make it profitable.
The sad reality is, when we go shit, ticket prices will drop, and in turn, the atmosphere will get better.